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About Samita

We build Shopify apps that make selling wholesale as simple and flexible as selling retail.

We believe that wholesale eCommerce should be as simple and flexible as retail. Our goal is to give Shopify merchants intuitive, powerful tools that streamline B2B sales, without complex setups or expensive software.

We want Samita to be the name merchants think of for wholesale on Shopify. To get there, every app has a free plan or is free outright, so more merchants can try what we build before they pay for anything. Making the tools accessible is how we earn long-term trust in the Shopify community.

Shopify merchants use Samita apps
100,000+
Average of 4,375 App Store reviews
4.9 / 5
Certified Built for Shopify
7 of 8 apps
Building apps for Shopify stores
Since 2017

Samita's journey

From one quote app to a suite of eight, 9 years on.

  1. 2017

    Launches on the Shopify App Store.

  2. 2022

    Launches, with labels, badges and trust badges for product pages.

  3. 2023

    Both launch. The wholesale suite begins.

  4. 2024

    Launches, for timed offers and sale banners.

  5. 2025

    Trophy for Sami Product Labels & Badges, 2025

    Named one of Shopify's top 25 Built for Shopify apps

    Product Labels & Badges

    Both launch.

  6. 2026

    Launches, completing the wholesale buyer journey.

The team

A small team in Hanoi, split between talking to merchants and building the apps.

Customer support

The people who answer when you write to us or open the chat.

  • Haley Richardson

    Customer Support

  • Helen Phuong

    Customer Support

  • Joanna Pham

    Customer Support

  • Clara Nguyen

    Customer Support

  • Chloe Dang

    Customer Support

Developers

The people who build the apps and solve the technical cases.

Technical support

  • Hoang Thai

    Technical Support Manager

Backend

  • Le Chinh

    Backend Developer

  • Dinh Chi

    Backend Developer

  • Tien Dat

    Backend Developer

Frontend

  • Quoc Anh

    Frontend Developer

  • Thanh Binh

    Frontend Developer

Questions about an app, or an idea for working together?

Write to us. A person on the support team replies, usually within 24 hours.

Shopify apps for wholesale, B2B and everyday selling. Made in Hanoi, used by merchants worldwide.

[email protected]Support available 24/7

© 2026 Samita. Shopify is a trademark of Shopify Inc.